Whenever I am working on the design of an environment, I always take into consideration how to navigate people through it and how to control their perception of that space... Color blocking is a powerful tool to accomplish this.
Jumping into a pool of blue...rooms that make you fall in love with blue all over again. Juxtaposition of various hues, textures and color combinations that create a complicated, elegant, bold, or subtle blue palette.
White is the most reflective of any color in the paint spectrum. Therefore, it will change drastically to lighting conditions. It is also very difficult to formulate the perfect white. My trick to engineering a white is to add small amounts of varying colors, creating more complexity.